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After reminding myself of the ‘joys’ (think hot, smelly and cramped) of travelling on the Tube during rush hour, I arrived early at this year’s Ad:Tech London for the ‘secret’ breakfast session from the guys at Orange. The presentation kicked off with some interesting stats relating to online advertising, such as that only 49% of ad spending online was done for branding purposes. Having done a small amount of direct sales myself, I’ve often been frustrated with the obsession for a good CTR on a campaign – rather than the client seeing value in having their name and branding being shown X thousand times. Orange also shared their experience that an ad frequency of between 4 or 5 impressions is best in terms of user recall - which I think is now pretty much the standard frequency cap anyway.

Having given us a general overview of the industry, they then moved on to the main focus of the presentation which was to introduce the ‘TV Check’ app that’s due to launch in the UK shortly. This use…

Just a quick post for anyone stumbling across this blog from Twitter. I'm at this year's Ad:Tech London in Kensington Olympia, covering it via Twitter (@geoffblog) and will also be doing a write-up for Latest Gadgets in due course. Ideally looking to cover new developments in mobile apps as well as finding out what's being planned in the industry. Thanks already to Chris and Laura for a warm welcome (literally in my case having got off a packed train!).