Review of Ad:Tech London 2011
After reminding myself of the ‘joys’ (think hot, smelly and cramped) of travelling on the Tube during rush hour, I arrived early at this year’s Ad:Tech London for the ‘secret’ breakfast session from the guys at Orange. The presentation kicked off with some interesting stats relating to online advertising, such as that only 49% of ad spending online was done for branding purposes. Having done a small amount of direct sales myself, I’ve often been frustrated with the obsession for a good CTR on a campaign – rather than the client seeing value in having their name and branding being shown X thousand times. Orange also shared their experience that an ad frequency of between 4 or 5 impressions is best in terms of user recall - which I think is now pretty much the standard frequency cap anyway.
Having given us a general overview of the industry, they then moved on to the main focus of the presentation which was to introduce the ‘TV Check’ app that’s due to launch in the UK shortly. This use…
Having given us a general overview of the industry, they then moved on to the main focus of the presentation which was to introduce the ‘TV Check’ app that’s due to launch in the UK shortly. This use…