Tuesday, September 11, 2012

Preview: A4U Expo London 2012 agenda

Given that we seemed to have missed out on summer this year, my mind is slightly baffled that we're now just over a month away from this year's A4U Expo. Once again it's being held at the swanky Hilton London Metropole, a far more convenient, if somewhat more expensive, location than that of Excel from a couple of years ago.

The events team at A4U/Existem have been busy sorting out the conference agenda which they released earlier today. If you haven't attended the expo before, then it's certainly worth coming up with a rough plan of what sessions you're going to attend in advance. Unfortunately, as ever, some sessions are likely to be at hangover-o'clock (9am), but at least you can plan which nights to take it easy on (beer wise!).

Obviously everyone has different interests when it comes to attending sessions, but as a display ad publisher who dabbles in affiliate performance marketing, the sessions that I've put a virtual circle around so far are:

Day 1, October 16th (full agenda here)

09:00-10:00 - 60 tips in 60 minutes: Social, Search & Conversion - these types of sessions normally give you at least a few tips/tricks that you've not considered before, regardless of how many years you've been in the 'game' for.

10:30-11:30 - You are the Weakest Link - Goodbye! - who could resist a session that states it will reveal "areas of link building that Google is trying to debunk and those that are still slipping 'under the radar'".

12:00-13:00 - Consumers are Socially Mobile: Get Your Mobile Search in Order! - I'm not overly interested in this sector (at least for the moment) but I've seen the two speakers Sri Sharma and Bas van den Beld a number of times and I know it'll be a good session based on that alone.

14:30-15:30 - Performance Marketing Ranking Factors: Search, Social, Video, Mobile - This session sees the return of Dave Naylor to A4U Expo and he's always good fun/value. The session covers new ranking factors and therefore is highly relevant for me.

16:00-17:00 - Google Analytics for Publishers - I'm already a big fan of Google Analytics and probably know it to an intermediate level now, but there may be some additional pointers/tips from this session.

17:15-18:15 - UX for Conversion & Engagement - A session on user experience which will also hopefully provide some pointers on ways I can improve my own sites. Hopefully it will contain some real life examples of good and bad designs.

Day 2, October 17th (full agenda here)

09:30-10:30 - I'm currently undecided on which session to attend!

11:00-11:45 - Turbo-Charging your SEO & Link-Building Strategy - If you've seen him before, then you'll know it's difficult to resist a session held by Patrick Altoft. Combined with the promise of demonstrating a SEO audit of a live affiliate site, this session sounds like a winner.

12:00-13:00 - Engaging Facebook through EDGErank, Content Optimisation and Killer Apps - I need to know more about Facebook's ranking algorithm (EDGErank) and therefore this is an ideal session.

13:30-14:30 - Digital Clinics - this are still TBC but normally I find at least one person I want to get some one-to-one advice from.

16:00-17:00 - Excel Skills for SEO's - I've been to similar sessions at past conferences and I have to confess I'm still trying to get my head around this topic. A refresher is therefore welcomed!

So there you have it, that's my current thinking in terms of what sessions I'll attend. I also want to save some time for walking around the exhibitors and generally chatting to people. I'll be live-tweeting (naff term, but can't think what else to call it) from the show, so please follow @geoffblog or watch out for the hashtags like #a4uexpo.



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